Making a user friendly website
There are many things that can recommend a website or make it constantly drive away visitors, but one of the most important aspects of every website is how user friendly it is. Apart from the obvious reason of attracting and retaining visitors, there are other, less obvious things that having a user oriented site can help you with. Search engine optimization is just one of those things. With Google striving to provide for the best search experience possible, the focus of their algorithm is constantly shifting toward the user experience, which means that the things you do to make the users more comfortable will also make Google like you better, which can only be a good thing.
There are many aspects to making a site provide a more pleasant browsing experience, some of them are specific to certain fields, while others might be considered universal. One of the universal aspects is the site map. People have been browsing the internet for some time now and during that time they have developed certain habits and have come to expect certain things out of the websites they visit. While playing with the established norms and standards can be a great way to make an original and interesting website, don’t experiment just for the sake of experimentation without considering the impact that that would have on the user’s ability to find their way around your website. Give your site a clear structure, and allow both the users and crawlers to easily find all of its relevant pages.
Another thing to avoid is cluttering up your pages with an overabundance of content or information. If you do need to fill the page with content of any kind, make sure that is organized in a natural way and that every piece of content gets to attract its own share of attention.
One of the things that are worse that stuffing your page with content is stuffing it with ads. Now, there is nothing wrong with placing a few discrete ads on your pages, but when users have to constantly struggle to find actual content on the page filled with ads, they probably won’t be especially impressed with the website.
Poor site speed is another thing that can really repel a user. People often try to make their site as visually attractive as possible, which is completely understandable, but the problem is that a lot of designers overdo it, completely sacrificing the smoothness of operation for a flashier animation. While a user might be impressed by a particularly skillfully made page, the appreciation for it will rapidly deteriorate if the response time is slow and if they have to wait for too long before seeing another of those beautiful pages. Some compromises have to be made, after all, bear in mind that, regardless of its beauty, not a lot people would get to see Mona Lisa if it was kept in a cave under the sea.
Article provided by Figytech